PRIVACY NOTICE

Personal Information We Collect

Depending on how you interact with us, we may collect contact and demographic information,account and loyalty-program details, transaction and payment information, travel and reservation details, government identification, preferences, photos, comments and feedback, employment or credit application information, and other information you provide. We may also receive information from family or friends, business partners, public sources, advertising and social media companies,and other third parties. Automated technologies may collect IP addresses, device information,browsing activity, location information, cookies, and similar usage data. We may also collect video, audio, vehicle, and biometric information where permitted by law.

How We Use Information

We may use personal information to process reservations, purchases and other transactions;provide and improve guest services; manage accounts and loyalty programs; communicate with you; provide customer support; conduct marketing, promotions, surveys and analytics; process employment or credit applications; prevent fraud and protect guests, employees and theCompany; operate and improve our business and technology; and comply with legal and contractual obligations. We may combine information from different sources and may anonymize,de-identify or aggregate information where permitted by law. We do not collect, use, or sell personal information to train large language models.

Cookies, Analytics and Advertising

We and certain third parties use cookies, pixels, web beacons, logs, session replay, screen-capture and similar technologies to understand how visitors use our online channels and to improve services and marketing. Third-party analytics services, including Google Analytics, may also collect information. Advertising partners and social media platforms may use information about online activity for interest-based or targeted advertising. Depending on applicable law,certain sharing activities may be considered a sale or processing for targeted advertising, and users may have the right to opt out.

How We Share Information

We may share personal information with our affiliates, service providers, suppliers, agents,business partners, advertising partners, social media platforms, and promotion or marketing partners as necessary for the purposes described in this Notice. We may also disclose information when required by law, to government or law enforcement authorities, to protect people or property,to establish or defend legal rights, or in connection with fraud, security investigations, mergers,acquisitions or other business transactions.

International Transfers, Security and Retention

Personal information may be transferred to the United States, Macao, Singapore, and other countries where we or our service providers operate. Where required, appropriate safeguards are used for international transfers. We maintain administrative, technical and physical safeguards designed to protect personal information. Information is generally retained for as long as necessary for the purposes for which it was collected, to comply with legal requirements, or for legitimate business purposes.

Your Rights and Choices

Subject to applicable law, you may have rights to access, correct or delete your personal information and to opt out of the sale of personal information or its use for targeted advertising.You may also withdraw consent or restrict certain processing where permitted by law. Requests may require identity verification and can be submitted using the contact methods provided in thisPrivacy Notice. You may unsubscribe from marketing emails at any time. Certain jurisdictions,including California, provide additional privacy rights.

Children

Our online channels are intended for a general audience and are not directed to children under13. We do not knowingly collect personal information from children under 13 through our online channels and will delete such information when identified. Gaming and casino areas are restricted to persons meeting the applicable legal age requirements.

California Privacy Rights

California residents may have additional rights under the CCPA, including rights to access, correct and delete personal information and to opt out of its sale or sharing for cross-context behavioral advertising. California consumers may also submit requests concerning their personal information and receive additional information about its collection, use and disclosure. The Company states that it does not sell personal information for monetary compensation but may engage in activities that qualify as “sale” or “sharing” under California law.

Third-Party Links and Updates

Our websites may contain links to third-party websites. Their privacy practices are governed by their own privacy notices, and we recommend reviewing those notices before providing information. This Privacy Notice may be updated periodically to reflect changes in our information practices; significant changes may be posted on our online channels.